As the global tablet market booms in Q1 2021, Apple remains the top tablet manufacturer
In Q1, global tablet shipments grew 55.2% YoY, the most since 2013. The number of shipments reached 39.9M units; Apple dominated with 12.7M shipments, up 64.3% YoY; Samsung with 8M, up 60.8% YoY.
As the tablet industry grew more than 50% year-over-year in the first quarter of 2021, Apple’s iPad retained its dominant market share as the market for the tablet continued to grow.
During the first quarter of 2021, the number of tablets sold in the U.S. reached 39.9 million units, representing a 55.2% increase year-over-year, according to new data from the research firm IDC. In terms of growth of this magnitude, the company says it hasn’t seen anything like this since 2013.
There was no change in Apple’s position at the top among tablet manufacturers. Apple’s Cupertino headquarters shipped an estimated 12.7 million iPad units in its first quarter, an increase of 64.3% from the same period last year. According to the data from Q1 2020, Apple had a 31.7% market share, an increase from 30% in Q1 2020.
There are an estimated 8 million tablets being shipped by Samsung, which accounts for 20% of the market. There were 3.8 million shipments made by Lenovo, 3.5 million shipments made by Amazon, and 2.7 million shipments made by Huawei, making them the top three.
The vaccine rollouts and the return of businesses to their offices may slow down the work-from-home trend, but we are still far away from returning to ‘normal’ working conditions, and that is why IDC research analyst Anuroopa Nataraj believes that tablet sales will continue to grow for a while, especially for detachable tablets.
There is no doubt that tablets have been the leading choice for education over the last few years, but Chromebooks are catching up rapidly in the United States, Western Europe and, most recently, Japan, where they are already taking over the market.
It is no longer possible for Apple to report individual unit sales for any of its products. According to the company, iPad revenue increased by 78.7% to $7.8 billion in the March quarter during its last earnings call.
As part of the iPad Pro announcement, Apple announced two new models with M1 processors and new displays on the 12.9-inch model, including Liquid Retina XDR technology. The preorders for the devices opened on Friday, and they will begin shipping by the middle of May.